With more than 800 trained volunteers working in over 200 detention facilities across 25 states, Daughters of Destiny is making a tremendous impact on incarcerated women in prisons around the nation. When Mel and Annie Goebel, the founder and president of Daughters of Destiny, first approached the team at Mindflint about taking on the redevelopment of their website, we knew it was a great fit from day one.

With a desire to rethink how to best reach their core audience, the Greater Europe Mission team came to us for help with a full-scale online re-branding effort. Since young people are a key pillar in making GEM successful, they needed to make a dramatic change in their overall approach, and we accomplished this by revamping the design, integrating social media, and creating a vehicle to spark a dynamic, real-time conversation through continual blog-style updates.