Branding & Logo Design. Concept creation, design, messaging, and brand stewardship.
Crafting Your Brand
Your story is entirely unique, so investing in your brand is a fundamental step in telling your story with excellence. And once your brand is captured, then it must be stewarded. That means establishing precisely how your brand — including logo, colors, icon, and messaging — should and shouldn’t be used. A strong brand elicits confidence in those who view your story, but inconsistencies can quickly undermine that confidence.
Here’s the 3-phase process we work through to craft your brand:
Research. Using the Design Brief as a starting point, we then conduct our own preliminary, high-level research focused on your industry, your organization’s history, and your closest competitors to get us pointed in the right direction.
Reference. Hand in hand with Research, our Reference phase looks into logo designs that have been successful, as well as current styles and trends that may be related to the information discovered during the design brief.
Presentation. Next, we present you with a number of different logo designs in black and white format. Then, once you decide upon a final direction, we design the logo in full color and submit it to you for review.
Revisions. It’s tough to nail the perfect design on the first crack, so a number of different revisions may have to be made to land on the perfect design (but we try to limit it to two).
Stewardship. It’s nice to have a great logo, but now that logo must be stewarded. We create a detailed style guide to explain how your logo can and cannot be used to ensure that it’s employed consistently going forward.
Propaganda. And finally, we’ll discuss any additional business collateral needs, such as business cards, appointment cards, stationary, brochures, and swag. Check out all the options here.
Here’s what you get:
Custom Logomark. Your custom-designed logo, including all original vector artwork files.
Brand Identity Guide. Includes PMS colors, fonts, 4 versions of logomark in various tones (greyscale, PMS background colors), standards guide for your organization to make sure the integrity of the brand stays in place once it leaves the Mindflint offices. Click here for an example.